We let our profit s go to waste, all that's left in any case is advertising space

I've had a obsession with advertising since Matric, when after a rather inspiring presentation from an advertising college, I was completely obsessed with being a copy writer. Now, nine years later (holy crap... NINE YEARS!), it's no longer an obsession but rather an interest of mine.

Something I've noticed about UK television advertising versus South African television advertising is that, while there is some absolutely top class work on air here in the UK, there is also a much higher proportion of crap. I think this has something to do with the relative cost of air-time in the UK and SA (although this is just an hypothesis of mine). If broadcast time costs you an arm and a leg (as in SA) then it becomes the domain of the mega-corp, who along with being able to pay for air-time can also employ the best agencies to create their ads (and campaigns for that matter). I get the feeling that air-time in the UK is (comparatively) less expensive, bringing it within reach of your more average business. Hence, if a company can suck up the cost of air-time by cutting their creation cost, they can afford to reach a massive audience through television. Hence you get a higher proportion of lower quality work on television.

Alternatively I may just be watching too much day time television.

This is all an aside anyway. I just wanted to link to this - possibly the best advert on UK television at the moment. It doesn't matter how many times I watch it, it always makes me laugh.